Karl Lagerfeld’s Cat Choupette launches her own Swing

Land of Meow - Choupette Swing with Choupette

Only 1000 LucyBalu X Choupette SWING’s will be made

The world launch of the LucyBalu X Choupette SWING on the 7th of October 2020 will be limited to 1,000 pieces only, each carefully numbered by hand. Land of Meow has been selected as the exclusive supplier of the SWING, a product first for Choupette!

Who is Choupette?

Choupette is the stunning white Birman Cat of the late Chanel designer Karl Lagerfeld. She was born on the 15th of August 2011 and gifted to Karl Lagerfeld who described her eyes as star Sapphires. Having been announced as the Heiress to the Karl Lagerfeld fortune, Choupette is considered the richest and most famous cat in the world!

She has just had a book of aesthically pleasing photographs published of her, entitled ‘Choupette: The Private Life of a High-Flying Cat’, where she shares her complete lifestyle guide. Humorously themed chapters cover diet, beauty, healthcare, fashion tips, secret loves and pet hates for the pampered cat, along with observations and advice from Madame Horn (her vet), and Madame Françoise (her lady's maid). Photographs taken by Karl himself include his Sacred Cat of Burma on fashion shoots with Laetitia Casta and Linda Evangelista.

Choupette travelled everywhere with the Chanel designer and quickly became a brand in herself, featuring in luxury magazines including Vogue, all over the world. Many have tried to collaborate with the famous feline, but none have been successful, until LucyBalu.

Features of the SWING

Like all LucyBalu products, Choupette’s hammock is a stylish, aesthetically pleasing, animal-friendly, high-quality product. At the same time, the special edition of the SWING hammock is Choupette’s very first product on the market. There will ONLY be 1000 made in production. The exclusivity of this piece and being the first product launched by Choupette, it’s value is priceless.

The comfortable lying surface is made of natural, heat-retaining, and smell-absorbing wool felt. The fine and at the same time simple powder-coated metal makes up the SWING’s base, which can be mounted on the wall. The SWING is 65 cm wide, 35 cm deep, and 10 cm tall, and it is suitable for cats of up to 15 kg.

How the collaboration happened!

Thanks to good research and a pinch of cheekiness, the LucyBalu founders, Sebastian Frank and Dr. Mathias Wahrenberger, were able to locate Karl Lagerfeld’s famous cat in Paris and sent her one of their stylish products.

“We sent our cat hammock to Choupette’s agent in Paris as a gift. Sometime after that we received a message saying that our SWING was Choupette’s new favourite place. This was the moment in which our dream of collaborating with Karl Lagerfeld’s cat became reality,” Mathias Wahrenberger says, describing the collaboration's beginning.

Every day Choupette’s agent, Mr. Lucas Berullier, receives multiple requests for interviews and collaborations from all around the world, and he explains why, of all things, he chose to work with the Munich-based start-up.

“It’s fascinating to see how one cat can affect the world in such a way. Unfortunately, we are not able to respond to every request, and we only choose certain projects that we think really match Choupette. With Choupette loving her hammock – which she sleeps and relaxes on – it is obvious that not only we, but cat owners all around the world should be introduced to the LucyBalu’s brand and products.”

There won’t be any more made, once the 1000 carefully crafted SWING’S are sold, that's it, no more. Purchase one of the exclusive 1000 SWING’s here.