Spotlight on Swarovski

Land of Meow_Daniel Swarovski

Founded in 1895 by Daniel Swarovski high in the Austrian alps, Swarovski crystals have brought sparkle to people’s everyday lives for 120 years.

The tiny town of Wattens was chosen because the energy potential offered by nearby rivers made it the ideal destination for Swarovski's first production site.

It quickly grew to a company of 70 people and began supplying its magnificent creations to Queen Victoria.

By the 1920s, the flapper fashions created huge demand, especially for their signature crystal-embellished fabric headbands.

Blonde Venus, a 1932 film featuring Marlene Dietrich became the first of many movies to feature the Swarovski crystals. The dazzling effect of the crystals that adorned the costumes and jewellery soon enticed a host of other Hollywood starlets to embrace the glittering trend.

Land of Meow_Marlene Dietrich
Land of Meow_Audry Hepburn

In the epic historical romance, Gone with the Wind, Vivien Leigh wore them as Scarlett O’Hara and Audrey Hepburn’s trademark tiara as Holly Golightly in Breakfast at Tiffany’s was made from Swarovski crystals.

In the 1953 film, Gentlemen Prefer Blondes, Marilyn Monroe, as Lorelei Lee, sang 'Diamonds Are a Girl's Best Friend', but she was actually wearing Swarovski.

Land of Meow_Marilyn Monroe

Studded with iridescent Swarovski crystals, our Linny cat collar range with its careful attention to detail and quality design, is a delightful way for your fur prince or princess to emulate these glamorous fashionistas.

The collar is studded with gorgeous Swarovski crystals that provide a touch of glamour to while also twinkling alerts to birds that they are nearby. Made in England, the Linny cat collar embraces classic British styling with its attention to detail and quality design.

Land of Meow_Linny White Collar with Swarovski Crystals